‘Fast Company’ Doesn’t Mean ‘Good Company’

I was listening to the Limbaugh show and during the second hour, he spoke much of airplanes, specifically the Cessna corporation – maker of aircraft. As a flyboy wannabe, I was quite interested. Cessna had places a full page ad to attract corporate types who might be interested in purchasing or leasing an aircraft to assist them in their business dealings.

I called up Google to try to find the Cessna ad. This was the first result. Please take the time to click on it and read it – I’ll wait.

Backlash Branding: Cessna’s Bizarre New Ad Campaign

The thinking of the author of that piece, Cliff Kuang, is the reason I do not subscribe to Fast Company anymore. Fast Company used to be a ‘must read’ several years ago. After 6 months, I realized that they were more about entrepreneurial mediocrity than entrepreneurial exceptionalism. Why do I say this?

Mr. Kuang is engaging in a couple of things here – most specifically, class warfare. He’s pissed that he’s just a writer of a faltering magazine and making jack squat and not one of the hoity-toity executives of the Bertlesman AG, the German media conglomerate – the company that used to own FC. Fast Company is more interested in being socially correct than it does to make money. Writers like Mr. Kuang are trying to provoke his readers (all 17 of them) by either making them feel guilt  because they are successful or jealous because they are not.

It’s a pity that there are people who would rather take down successful people and/or their companies instead of lifting themselves up.

Cessna Fights Back On Private-Jet Trend – WSJ.com