Hey You! Wanna Buy a Car?
Jerry and Putty
In an episode on Seinfeld, Jerry is angling to get the ‘inside deal’ for a new car from David Putty. When his and Elaine’s relationship goes on the fritz, Putty writes up a deal, complete with list price and fake upcharges and presents it to Jerry. In the end, Elaine and Putty patch thing up and Jerry gets his ‘inside deal’.
With the price of oil still above the $100 mark and gas in the mid to high $3 range, gas-guzzlers have lost their sparkle. Add to that the credit crunch – which makes leasing a less-appealing option – an now the push by auto companies is to finally SELL cars. Employee pricing, 0% loans and 72 month terms are now all in vogue.
Should the dollar rebound, the Big Three had better watch their foreign competition; domestic makes will be at a greater disadvantage than they are now. Cars for the average person or family cannot keep exceeding $20k and hope to stand a chance from the onslaught by quality, lower priced makes from abroad.
These days, you don’t need a David Putty to get a good deal on the car lot.
GM: Sales Incentives Are Working – WSJ.com
